Here are some stats from moz. As you can see, seo and ppc account for around 90% of all clicks on the web. Additionally, Google Ads Only Get About 2.6% of Clicks in Search Results The rest goes List of US Mobile Phone Numbers to seo, through content marketing. Branding drives direct traffic, which is one of the top 3 sources of website traffic, among social media and organic search. Of course, some of that traffic is actually organic , but it's somehow tied to your brand. Even if you rely on commercial keywords for the bulk of your traffic, there is still a lot of value that branding can bring to you. Over the years, google and other search engines have made changes that indicate their preference for strong brands.
An example would be the emd (exact match domain) update. 40 Create Branded Anchor Text Backlinks Branded anchor backlinks will increase your domain's overall authority. This means that List of US Mobile Phone Numbers every time you post a new article, it will already rank higher because your website is considered an authority in its specific field. You should have a mix of branded and commercial anchor texts, with branded texts making up the majority. This will reduce the risk of getting a penalty and increase your long-term success. Google also compares you with your competitors. If they have a large amount of brand anchored backlinks and you don't, they might notice something is wrong.