Importance of Customer Reviews in the World of E-commerce! How to Get Them?

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salma12345
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Joined: Mon Jan 24, 2022 4:26 am

Importance of Customer Reviews in the World of E-commerce! How to Get Them?

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Thousands of sellers, millions of certified products! On which online market place to buy? It's not what we ask, it's what buyers - marketplaces are there for - ask. And the answer to almost all questions is – Customer reviews! The importance of customer reviews in the world of e-commerce is undeniable today. That's not what they say! This is something that data and statistics from customer reviews around the world present. It is believed that with the rise of the markets today, the majority of users read online customer reviews for the product they are planning to purchase. It is only after reading customer reviews that the consumer decides to buy a product. Let us guide you through customer review data gathered from around the world! According to a survey, about 40% of online customers said they would not buy an electronic product without reading the online review about it. According to Advances in Economics and Business “ 85.57% of respondents said they read online customer reviews often or very often before buying online . Among participants who read online reviews , 83.65% compare positive and negative customer reviews to each other. In another survey, it was found that when customer product reviews are added to the eCommerce store, 42% of site administrators reported the growth in average order value , compared to only 6% for having reported a decrease after including reviews.

According to People Claim , 70% of customers check customer reviews or ratings before making a final purchase. On top of that, 63% of online users prefer online shopping if the site offers product reviews and ratings. According to Marketing Profs, 67% of users read nearly 6 customer reviews before they think they can trust a company to make a purchase. About 79% of customers trust product individual email list reviews as much as a personal recommendation. According to Reputation Advocate, 80% of consumers change their purchasing decision process based on negative customer reviews they see of a product online. It has been observed that on average, 75% of customer reviews posted on review sites are positive, and 71% of consumers agreed that reviews reassure them that they are buying the right product or service.90% of consumers read online reviews before visiting a business. This affects their buying decision process.88% of consumers trust online customer reviews as much as personal recommendations. According to, reviews available online lead to an average increase in sales of 18%.Benefits of online customer reviews-Increased S Alessandra _As the data clearly suggests that online users take online customer reviews by other users into consideration and this affects the buying decision process, the increase in sales with reviews is inevitable.

According to, an online review site, more than 50 reviews on any product can increase its sales by 4.6%.Now, if this information is kept in mind by the merchant, one can understand how important an online review can be.-Improved Ranking-Online customer reviews can also be beneficial for SEO. Strange? Well, if you get an online review, you get new and fresh content for search engines. This is content that users create for you. This content that customers write and other customers want to read improves website rankings on search engines, which is a lot you don't have to pay for. There's another terrific angle to this. If a product page has a standard description from the manufacturer, customer reviews by users can make a difference on the page. It works as if the page has been refreshed with fresh new content. As a result, your Google page ranking will be high.-Product Name + Review Searches-Users tend to search for customer product reviews by the pattern of the product name followed by the review . Since the maximum number of users do so, the chances of them entering the online marketplace that has more reviews increase. This happens when the Google Page Rank improves for the page.

Not only that, if the available customer reviews are positive, you can get ready to rake the moolah.– Long Tail Research Advantage-Content in the form of customer reviews by users also increases the chances of the product ranking for the long-tail search.-High Keyword Content / Better Google Page Rank-Users reviewing a product almost always use a keyword related to the product, regardless of the tone of the review - positive or negative. This keyword pattern becomes a key for the page to rank well in Google Page Rank/Google Rank. However, not only for the seller, but also for the customer reviews, they are also essential for customer satisfaction. Many aspects prove that not only sellers want reviews from buyers, but users also want to review the product for several reasons.-Consumer Voice and Loyalty-Users find product reviews to be an extremely useful tool for them, as they feel their voice is valued and the feedback they provide is received by sellers. When their voice is valued and the service or product they use is enhanced for them or they benefit from it, brand loyalty infuses them. And once users are loyal to the brand, the seller achieves its ultimate goal!
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