The buying process is the procedure that all customers go through to buy a product or service. This process usually has 5 specific steps: Discovery of the phone database problem information search Decision Action Post purchase behavior In some cases, the client may not complete the entire route, or on certain occasions it may take some of the stages. For example, suppose Bob's computer broke a long time ago and he knows he has to buy another one. But he doesn't use his computer much, only 2 or 3 times a week for 20 minutes; so the repair or replacement of it is not so important to him.
When he decides to seek information about possible solutions, nothing convinces him to take action. He decides to ask his friends, but they don't have a good alternative to convince him, so Roberto decides to put the computer problem aside for now. In other cases, a step may be skipped, for example, this time Roberto has run out of milk that he had at home for breakfast. He always buys the same one in the market closest to his house, so he does not look for any information, nor does he evaluate the possible alternatives; almost like an automatic process he decides to go for his milk and nothing else.