MAKE BRAND AWARENESS You don't have to ask customers to book your hotel or your service, but talk about your company, its projects, how you are dealing with this crisis and what you want to do as soon as it ends. CREATE SOMETHING MEMORABLE Make users remember you when they can start living normally again, shopping, traveling, having fun. Lonely Planet Italia, for example.

probably not deeming it appropriate to talk about the fantastic destinations it offers in tourist guides, given the Italian lockdown, invites us to stay at home, joking however about rediscovering it in an adventurous way. INCREASE BRAND REPUTATION As we said at the beginning, not communicating is the wrong choice. Whether you want to position yourself as a nice.