The strategy would be to win the championship or the European cup in 2 years In general, companies are often taken by the short term and abandon medium/long term issues. They prefer tactics because they (over)value what is concrete and visible. Running a poster campaign is, for example, visible and concrete. But the other side of the coin ( military), is that the tactical obsession with the short term can sometimes obstruct strategic thinking. In this case, it is common to see a succession of uncoordinated and inconsistent tactical actions,
which even visible and concrete, lead to nothing, while Specific Database monopolizing the resources and efforts of your troops. Conversely, a strategy remains limited if it does not have clearly established SMART objectives, and is not deployed operationally through marketing and sales tactics. Example: "Our strategy for the next 24 months is to invest enough in digital to improve the customer experience because we believe that the long-term challenges are to offer our customers an unforgettable customer experience so that they recommend us. to other prospects” Objective No. 1:
transform our website into the main provider of business. Tactic 1: SEO audit Tactic 2: Google ads to attract traffic, time to build the audience Tactic 3: write blog articles and premium content Objective N°2: Install a CRM and deploy it to commerce and marketing Tactic 1: align sales and marketing objectives Tactic 2: set up a collaboration agreement (SLA) between these 2 services Objective N°3: equip and set up a marketing automation tool this year Tactic 1:. ... tactical and strategic difference We see thanks to this diagram the interdependence
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