Everyone likes getting gifts. But everyone also has that one weird USA Phone Number List family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday.

Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty -whities.